The marketplace is changing with the emergence of increased competition, price focused retail, with more and more marketing dollars are being spent in an attempt to grab market share. As an independent optometry business you need to understand how to create a point of difference to increase your appeal to the consumer and connect with your patients looking for personalised, professional service.

Carl Zeiss Vision can help you with your marketing endeavours through the Platinum Partnership marketing fund (available to Tier 1 customers only) and by supplying local area marketing materials. The program will provide artwork and design services for your practice. We will work with you to draw consumers into the practice by utilizing the strength and recognition of the ZEISS brand.